Mickey
Mouse - World Series Champion
By
Heferito
Doesn't anyone else
find it interesting that the Disney owned Anaheim angels won the pennant
just after announcing that they are looking into selling the team? As
usual corporate America seems to be running the show, even when the show
is America's past-time.
Are you thinking that I am a crazy whack-job who watches too many
late-night
episodes of the
X-Files? I may be a bit on the twisted side, but just remember this -
After the Angels won the World Series and while Micheal Eisner was being
interviewed, he referred to the Angel's players as "cast
members." Cast Members is the term that Disney uses to describe the
employees at their theme parks. I wonder how they felt about being grouped
together with a high school kid who sells ponchos on Main Street USA for 7
bucks a pop.
I have always been less than impressed with the way that Disney runs their
business. They seem to spread to every corner of the world like an evil
plague. Shameless self-promotion is their number one talent. Take
"Angels in the Outfield" and "The Mighty Ducks I &
II" as examples of this. Talk about embarrassing a sports team! I am
also sure that production of "The Rally Monkey" has kept
Disney's sweat shop workers busy earning their 5 cents per hour. Only in
the land of Disney would a
professional sports team have a stuffed animal as their mascot. I heard a
report that next year the world series will be an animated feature. The
voice of Bud Selig will be played by Anthony Hopkins, and the soundtrack
is being performed by Bruce Springsteen.
Still not convinced? Here's another example of the Disney-fication of
professional sports- I was recently tuned in to watch "Pardon the
Interruption" on ESPN and I can't even believe that I had to sit
through a discussion about "Lilo & Stich," the latest
full-length animated movie from Disney. I realize that ESPN is owned by
Disney, but give me a break! There is a reason that the Disney channel
exists, so please try to avoid such pathetic cross-promotion, especially
to a group that is so far from your target market!
When the World
Series MVP Troy Glaus was being interviewed by ESPN after the game they
asked him, "What are you going to do now?" His answer? "I'm
going to Disneyland." This means that we have a Disney "cast
member" being interviewed by another "cast member" from
ESPN talking about Disney. I think I am going to blow chunks. People
have always said that "you can't buy that kind of advertising",
but apparently you can now.
Disney hosted a
parade for the team as well as a chance to meet some of the players at
their theme park. Disney characters carrying ThunderStix and other
paraphernalia took to the streets to rally the crowd. Unfortunately,
you were required to pay the outrageous entry fee to the entire theme park
in order to take part in these festivities. That's sure a wonderful
"thank you" to all of the fans who supported the team all
season. I can't recall a single victory parade that required an
admission fee. That is just plain dirty business.
So as it turns out, after winning the World Series the value of the
Anaheim Angels organization "could be worth $200 million" (ESPN.com,
10/28/2002). Coincidence? I think not.
Don't get me wrong, The Angels played all year like a team who deserves to
win. When the game was on the line, they got the job done! I just couldn't
pass up a chance to highlight how the world is being taken over by Disney
and even our thinking in sports is now being influenced by them.
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